
What's Your Home Worth?
Zestimates and automated valuations are a starting point — and a poor one for homes with character. Architecture, finishes, lot quality, neighborhood nuance, and condition all matter, and algorithms miss most of it. Tell me a little about your home and I'll send you a real valuation, built from current Metro Phoenix data and the comparable sales most homeowners never see.
Know Your Worth A Real Valuation, Not an Algorithm
Automated estimates work reasonably well for tract homes that look like every other house on the block. They fail predictably for everything else — historic homes, custom builds, mid-century ranches, anything with architectural character. The algorithm doesn't know your kitchen was redone two years ago. It doesn't know your neighborhood is appreciating faster than the zip code average. It doesn't know what your home's actual peer set is.
I build valuations the way a thoughtful appraiser would: by finding true comparables, adjusting for the things that matter, and pricing against what the market is actually paying right now. The result is a number you can act on — whether you're listing in three months or three years.


How I Price a Home for Sale
Pricing a distinctive home well takes more than a CMA pulled from the MLS. My process:
- Walk the home. I see what algorithms can't — the renovation quality, the floor plan flow, the architectural details that drive buyer demand.
- Find true comparables. Not just recent sales in your zip code, but homes that genuinely compete with yours on architecture, condition, and lot.
- Adjust for the variables. Square footage differences, finish levels, lot premiums, time-of-sale market shifts.
- Test against current inventory. What's actively listed at what price? What's sitting? What's moving fast?
- Recommend a strategy. Price aggressively to drive multiple offers, price at market for steady interest, or price slightly above for negotiating room — each is a valid strategy depending on the home and the moment.
You'll see the math. You'll see the comps. And you'll have the information you need to decide on a list price with confidence.
