Have you been thinking about selling your home? Well, I have 10 killer tips for you that’ll help you sell at the highest price in any market.
Hi, there. I am Joe Janus with HomeSmart here in Phoenix, Arizona, and here we go. Number one is pricing, you want to price it right. You want to figure out what your home is worth and then price it just below [00:00:30] what it’s worth. It creates an auction environment. Buyers will take a look, compare your home to other homes in the market and they’ll say, “Oh my gosh, what a deal,” and before you know it, you’re going to have multiple buyers, multiple offers, which in turn will bid the price above what your home is actually worth. This strategy is a great way, it’s worked for, well, agents all over the country, as well as their clients. It’s worked very well. Pricing just [00:01:00] below what your home is worth is quite an effective strategy.
Number two, every buyer’s looking for storage, so take those closets, take a good look at them and whatever’s in there, cut it by half. Also, make sure that things are really tidy in there, because they want storage. Closets, if they’re really full, empty them out, make them tidy, your home will look great.
Lighting very important. [00:01:30] The second thing that’s important to buyers besides location is lighting. What you want to do, my suggestion would be clean the windows, up the wattage on your bulbs, change out lamp shades, take down drapes, because again, you want to bring in as much light as possible. Light and bright, keep that in mind.
Number four, you’ve got to select the right agent. You’re going to be married to this person for this entire process, 30, 60, 90 days, whatever [00:02:00] it is, so make sure, A, you like the person. Interview a few agents, talk to them about what their experience is, what their experience is selling homes in the neighborhood, what they do for marketing, and what their technology expertise is, are they familiar with comps, things like that. You want to just make sure you select the right agent right off the bat.
Number five. Now, I’m an animal lover. I’ve got a golden retriever, had a cat, I love my animals, but not everybody [00:02:30] is an animal lover. Before you take photos, have showings, whatever it is, buyers don’t want to see dog bowls, they don’t want to smell a cat box. They don’t want to get a bunch of hairs stuck to their clothes while they’re walking around your home. Make sure those things are put aside, make sure your home is clean, vacuum it often if you have animals. Last but not least, when you do open houses, I would suggest that you take your animals and you put them at a pet hotel for the day. They’ll love [00:03:00] it and you’ll feel a lot less stressed.
Number six, keep upgrades to a minimum. I say that because it’s best to just do quick fixes. Don’t do a huge makeover because then you’re kind of like, “Is the new buyer going to like it?” You don’t want to overspend, things like that. Just keep things at a minimum, like a fresh coat to paint, upgrade door handles, door hardware, clean grout, fix leaky faucets, stuff like that. You want your home to come across that it’s been [00:03:30] taken care of, well maintained, even though it may not be the most updated home, that’s the goal.
Number seven, depersonalize your home. Your home is now a product and you want that product to appeal to as many buyers as possible. Plus, you want the buyers to have an emotional connection to your home, and it’s impossible for them to do that when you have family photos throughout your home, you have keepsakes, you have things on your refrigerator that someone made in [00:04:00] kindergarten or first grade, religious items, things like that. Keep in mind HGTV, I’m sure you’ve seen shows like that. You just want your home to look basically model ready when folks are walking through it.
Now, as far as the kitchen goes, kitchens sell homes. Don’t go crazy remodeling your kitchen. What you may want to look at doing, if you have some really dated countertops, upgrading your countertops, maybe some new lighting, [00:04:30] new cabinet hardware and some new paint. That’ll give it a fresh look. That way a buyer won’t ding you thinking they need to redo your whole kitchen. You don’t want somebody coming in and making an offer that’s $10,000 less just because you have a somewhat dated kitchen.
Number nine, now this is the big one, always be ready to show. Buyers want to see homes when buyers want to see homes, so be ready to go within a few hours. Grab your dog, [00:05:00] whatever it is, wipe off the kitchen countertops, just be ready to go at a moment’s notice.
Last but not least, first impressions matter. Your buyer’s driving up to the home, they’re already making a judgment about your house. Fresh flowers, potted plants, make sure your front yard is mowed, the landscaping looks nice, maybe even paint your front door or change out your front door hardware. Great way to have a first impression.
If you liked this video, [00:05:30] please subscribe to my YouTube channel. I’ll be doing videos once a week on Thursday. Bye for now.
If you want to talk with me about Metro Phoenix Real Estate feel free to email me at joe@joejanus.com
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